Although they’ve had the occasional special label for limited-edition wines, Sonoita Vineyards hadn’t updated their labels in almost 20 years when we were asked about doing a redesign. We wanted to make the lines look truly special – something high-end that can be enjoyed on display as well as in a glass. We had a few challenges: First, we wanted some touches to reflect the old label, including the shape.Second, Sonoita Vineyards have a main, typographical logo, and another mark that’s often used of a tree on a hill with a wine glass. This image also needed to be used, but it had to be fairly large to be plainly visible. Lately, we’ve had a lot of fun with gloss UV in the past (like with Crystal Royce’s business cards), so we decided to print it in black-on-black, to give it a really fancy look, to be able to have a very large image, but not let it overpower the name and type of wine.
Sonoita Vineyards has three or so very large events every year, and these serve as a major source of income. As such, we have to get the word out! A big way that we do this is through the three sizes of print promotional pieces we do each festival: An 11″ x 17″ poster hung up at the winery, 8.5″ x 11″ color flyers, and postcard-sized flyers. The designs reflect their season: warm browns for harvest, and calavera-style decor for the one on All Saints Day, which is related to Halloween.
Sonoita Vineyards is the original Arizona winery, and a new website had been on the to-do list for quite some time. The biggest issue: updates. Although eCommerce is something Sonoita Vineyards will be doing soon, their biggest concern was creating a website that they could update. In addition to a strong Facebook presence, they needed a place to talk about their wines, update announcements about events, and make sure everyone had accurate information about their winery. For example, Sonoita Vineyards is a great place for events like weddings, so they wanted to always have up-to-date information.
With a bit of training in WordPress and a good-looking, easy-to-update site Sonoita Vineyards’ staff can do those updates, which helps them keep their customers informed and happy.