Patagonia Orchards is an organic produce company in southern Arizona. During the development of their visual brand for lemonade and limeade labels, we drew inspiration from the values of the company. Their commitment to providing organic produce and its integration into a healthy lifestyle led us to the concept: “Happy Food, Happy People”.
Final Illustrations by Bobby Long
Inspired by what makes people happy – some initial examples were dancing, listening to music, exercising, reading, and caring for plants and animals.
Expanding on the “Happy Fruit” concept, we paired botanical style illustration with organic textures and hand-written fonts.
After initial concept sketching, we commissioned custom illustrations from local artist, Bobby Long.
Look for Patagonia Orchards’ Lemonade and Limeade in a health foods store near you! We’re also working on packaging for orange juice, grapefruit juice, coconut water and kale chips!