The Arizona-Sonora Desert Museum, a 98-acre zoological park that houses a botanical garden, art gallery, natural history museum, and aquarium, commissioned Impulse Nine Media to produce a series of print materials for the Desert Gala, one of their largest annual fundraiser events.
This year’s theme “Desert Canids,” celebrated the spirit and personality of the Gray Fox, Mexican Wolf, and Coyote. By combining authentic talavera patterns with a spring color palette, we created an joyful and informative visual system for the evening.
The gala invitation was an important element of building excitement for the event. Working with local illustrator Bobby Long, Lyric designed a trifold card that opens to reveal a zoological poster. The multi-purpose nature of the piece encourages recipients to save and display the invitation for the gala.
The program was 72 pages long, with several sections, and a fold-out page. Talavera elements, which Lyric created from the actual talavera pottery sold at the event, is sprinkled throughout the program. Steve did the layout and typography in InDesign, particularly taking advantage of alternate swash characters in the titling fonts.