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Hops and Vines

Packaging Design

I9M designed a few labels for Hops & Vines, a winery in Sonoita, Arizona.

By Impulse Nine Media

By Impulse Nine Media

The label for Moxy is based around a heart painted by co-owner Shannon’s daughter, as a surprise. There was actual clandestine moving of artwork, and cover stories were concocted, but it worked out great in the end. TheSagrado Corazón de Jesús motif is very common here in the SouthWest U.S. with Catholic culture, and reflects the owners’ fascination with the mix of cultures (particularly the Calavera Catrinas). Interestingly, the font is derived from an old, terrifying Frank Sinatra record called Only the Lonely, from a free font called Riddle, made by Mario Arturo and Harold Lohner.

The label for Drag Queen had a more difficult creation process, because I just couldn’t find good pictures of drag queens, and we didn’t have time to set up a special photo shoot (unfortunately; that would have been fun). We stuck to our graphic style and tradition of punch-‘em-in-the-mouth bright colors. The retro style fits their brand, and the fishnets top off the ensemble to create a proper Hops & Vines bottle.

By Impulse Nine Media

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam sit amet pharetra velit. In aliquam erat sed tellus eleifend, id mattis magna finibus. Fusce tincidunt varius venenatis. Aliquam pulvinar scelerisque magna non bibendum. Praesent semper vitae risus nec pellentesque. Duis vel ex elit. Curabitur vulputate enim sed sem congue ullamcorper. Etiam vel efficitur elit. Suspendisse eu orci elit.

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By Impulse Nine Media

Print & Promotional

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam sit amet pharetra velit. In aliquam erat sed tellus eleifend, id mattis magna finibus. Fusce tincidunt varius venenatis. Aliquam pulvinar scelerisque magna non bibendum. Praesent semper vitae risus nec pellentesque. Duis vel ex elit. Curabitur vulputate enim sed sem congue ullamcorper. Etiam vel efficitur elit. Suspendisse eu orci elit.