Edible Baja Arizona – Print
In addition to his Impulse Nine Media work, Steve is also the Art Director at Edible Baja Arizona Magazine. As such, he’s in charge of all of the layout for the increasingly-popular magazine – all 160+ pages, every 2 months.
This entails expert use of InDesign in particular, with a lot of additional work with Photoshop and Illustrator. It also entails a thorough understanding offset printing – getting great-looking photography when printing on uncoated paper, working with the printer, and ensuring quality across all 4,000,000 pages printed in each 26,000-copy issue.
Edible Baja Arizona‘s magazine covers have won 2 awards (Second and Third Places in Statewide Tabloid/Magazine Cover Design) from the Arizona Press Club.
Award-winning cover: Ingraining Heritage Wheat. We got several loaves from Barrio Bread, and I knew I wanted a black background with the bread coming up into sharp focus. Photographer Steven Meckler did a great job with this.
Another award-winning cover, also photographed by Steven Meckler. One of the few cover ideas that Steve McMackin came up with that actually survived from idea to implementation.
World-famous illustrator Chris Gall worked with Steve to make a deeply surreal image – something that couldn’t be mistaken for anybody else’s cover!
Photographer Dominic Bonuccelli and Steve made this image at a tiny taco shop with Megan Kimble (Edible’s editor) helping as well. The idea was to have a “messy” cover, unlike the perfect food you see in other food mags.
Over the last several years, Steve has mastered the process of working with artists and photographers to get exactly the kinds of images he needs when combining them with raw text in a way that enhances both the images and the stories.
Here is a story about Hotel Congress, which was photographed by the fantastic photographer Steven Meckler. He expertly repurposed the famous hotel’s iconic sign to become the title of the article, with help from a local typographer, who had created a Hotel Congress font. He’s also in charge of working with the various illustrators and photographers who bring their remarkable work to the magazine.
While the magazine generally speaks for itself in terms of quality, there’s a lot of ancillary information that comes with running a magazine, such as the Media Kit, which tells prospective and current advertisers everything they need to know about advertising with the magazine. This is in addition to postcards, t-shirts, and much more.