menu

Arizona-Sonora Desert Museum Fundraising Gala

The Arizona-Sonora Desert Museum, a 98-acre zoological park that houses a botanical garden, art gallery, natural history museum, and aquarium, commissioned Impulse Nine Media to produce a series of print materials for the Desert Gala, one of their largest annual fundraiser events.

This year’s theme “Desert Canids,” celebrated the spirit and personality of the Gray Fox, Mexican Wolf, and Coyote. By combining authentic talavera patterns with a spring color palette, we created an joyful and informative visual system for the evening.

Invitation

 

The gala invitation was an important element of building excitement for the event. Working with local illustrator Bobby Long, Lyric designed a trifold card that opens to reveal a zoological poster. The multi-purpose nature of the piece encourages recipients to save and display the invitation for the gala.

 

Desert-Museum_light_05

IMG_4829_cropped


Program

The program was 72 pages long, with several sections, and a fold-out page. Talavera elements, which Lyric created from the actual talavera pottery sold at the event, is sprinkled throughout the program. Steve did the layout and typography in InDesign, particularly taking advantage of alternate swash characters in the titling fonts.

The cover, with cropped images that show of the detail of the artwork.

The cover, with cropped images that show of the detail of the artwork.

The schedule (left), with clear, easy-to-read times; the menu (right), with sections that help describe how the evening will progress.

The schedule (left), with clear, easy-to-read times; the menu (right), with sections that help describe how the evening will progress. Note the swash characters in the word “Evening’s.”


The Gala Raffle, which featured a life-sized bronze sculpture of a wolf. Steve integrated the artist's sketches in the page featuring the artwork.

The Gala Raffle, which featured a life-sized bronze sculpture of a wolf. Steve integrated the artist’s sketches in the page featuring the artwork.

Desert-Museum_light_16

The fold-out section describing the history of talavera, particularly featuring Arte Ventosa, who made the ceramics especially for the Gala.

A section divider, which was printed separately to make them stand out for easier perusal. Note the vertical text on the tab, also for ease of use.

A section divider, which was printed separately to make them stand out for easier perusal. Note the vertical text on the tab, also for ease of use.

An auction listing page. Note the easy-to-find numbers for the auction items and color used for visual hierarchy. The font used was IM fell, which is from the 17th century.

An auction listing page. Note the easy-to-find numbers for the auction items and color used for visual hierarchy. The font used was IM fell, which is from the 17th century.

Additional information about the coyote artwork on the reverse of the left page, and an auction opening page (on the right), showing some of the buy-it-now items.

Additional information about the coyote artwork on the reverse of the left page, and an auction opening page (on the right), showing some of the buy-it-now items.

The back cover, which shows the continuation of the coyote on the front.

The back cover, which shows the continuation of the coyote on the front.