Years ago, I found a catalogue of $500 boots online. The boots were so awesome and so absurdly high-end, $500 seemed an absolutely reasonable price. They were waterproof, protected the wearer from electrical shocks, had lightweight aluminum toes and metacarpal guards, and on and on and on.
Thanks to the long tail, online vendors can get these "you wish" type products out there, and I've found one I would not have thought of: a $300 flashlight, the U2 Ultra. Terrifyingly, it's not their most expensive flashlight.
There's something to be said for this type of product being available to the general public. Most of the people who bought this were heads of state law or military groups. Even though I'm not sure I'll ever buy one of these flashlights (OK, maybe one day) it is good to know you really can buy a flashlight that will outlast its owner.Labels: ambition, capitalism, military, money, police, stuff |
